"Content" has always been an important part of the marketing playbook but in a world defined by search engine optimization, influence, and sharing it has become a critical component of the modern marketing plan. 

Creation of content is hard enough but an effective content strategy includes both creation as well as distribution.

The work doesn't stop once the blog post is written or the video created, so you must be manically focused on getting it distributed and consumed by your target audience.  The long tail of search results certainly works in your favor but understanding how to get your content into the limited attention span of your target audience is now an essential marketing skill.

So for Distribution record a screencast but make it short (less than 2 minutes), make it creative but not stupid, post it to your blog via an embed so others can share it, Stumble the post, then tweet it, then post it to your personal Facebook page and company page, drop it on LinkedIn, get everyone in your company to push it out via their personal social channels but be aware that they won't share often or stuff they think sucks then link to it in your signature block of your email then send an email blast to your house list featuring it exclusively or highlighting it as a recent blog post. Figure out where your target audience gets their information and post it there but don't shamelessly pitch your company or participate out of context in the comments.  Be sure to vote it up and have others do the same. Rinse repeat…often.

Distribution can be even more exhausting than creation but don't create anything new without thinking through how you are going to distribute it.