I was very pleased to have friend and UW MBA student Max Effgen invite me to present to Dr. Jon Down's Entrepreneurial Strategy 510 class tonight.  I enjoyed great questions from smart people and Dr. Down was an amazing host.

I attempted to take a "lessons learned" approach in the presentation with an emphasis on getting started.  There are many business plans that never make it to step one of implmentation (including many of my own) and there is something to be said for just starting.

Here's my presentation which combines those lessons learned and an overview of Gist to reinforce and highlight much of the first part.  Enjoy!