I was recently asked about the three most important trends affecting business, technology, and communications. Here is what I answered along with some additional thoughts on each:
1. People are now able to rapidly connect based on shared needs, beliefs, or interests in ever smaller groups.
Connecting and sharing is now easier than ever with Facebook, Twitter, Ning, blogs, etc. The list of ways to connect and share is very long but the important point here is that you don't need massive numbers to form an affinity group or micro-segment.
2. Constant connectivity is blurring the line between personal and professional lives.
We all now come to work connected with our own mobile devices and computers as "work days" are evolving into a mix of personal pursuits and professional obligations that start way before 8am and end well after 5pm. We all now have the ability to publish and build our individual brands so I am not just an employee of ABC company that does job X, I am a person with expertise who currently happens to work at ABC. Read a few LinkedIn profiles and you'll see what I am talking about.
3. Individuals are getting their news and information from places other than traditional media and are relying more on those with whom they are connected.
The turmoil traditional news sources, especially newspapers, are going through is widely known. The cost structures of paper-based, advertising driven news does not translate to real-time news circulating on-line. There are efforts underway to control access to news content and try to get to a workable new business model. It is great to watch but I am darn glad I am not in that industry. As "news" evolves and peer-based information sharing proliferates we will be informed by those we know or are connected to much more than by arm's length journalists.
My answers are not the product of extensive research but rather how I see things coming together around me as I spend my days dealing with business, technology, and communications. What do you think?
Venture Vice 
I agree and think item #2 may become an issue for people as they struggle to balance the two.
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The ability for people to easily/quickly congregate into communities based on shared interests is a huge opportunity for marketers. Your customers & prospects, in essence, are self-selecting into public groups with common interests. If you think of this as a marketing/advertising opportunity, however, you’ll lose credibility immediately and then good luck driving engagement and response from the group. Rather, take the time to join the community as an active participant. Gain the group’s trust & respect. They’ll then want to learn more about you, which is the right opportunity to cross-sell (because they’ve given you permission to do so).
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professional seo
The 3 Most Important Trends Affecting Business, Technology, and Communications – Reply to All
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