Differentiation

I hope everyone had a great 4th of July holiday and enjoyed great weather like we had in Seattle.  Every year, Kirkland has a big 4th of July parade complete with bands, floats from local businesses, and political candidates kissing babies.  The parade is preceded by a kids parade where children and their parents walk the parade route.  It is a site to see as wagons, strollers, bikes, and scooters make their way down Central.

We met up with some friends ahead of time and that is the reasoning behind my title for this post.  Good friend Nathan D'Ambrosia is a great software product manager that is looking for a new gig so he decided to take the opportunity to stand out and bring a bit of creativity to the job search.  The pictures below show his t-shirt which lays out his situation (front) and his credentials (back).  He even had a pocket full of business cards summarizing the same information with a link to his Linkedin profile.

NathanD_front

NathanD_back

He handed out a few during the course of the parade and definitely got a few comments about both the creativity and cleverness of the approach. 

I think this is a great example of how to differentiate from others.  It shows the creativity and determination of the individual plus makes for great conversation.

If you are looking for a rock star software product manager, let me know.  Or contact him directly – here's his Linkedin profile.

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