In case you missed it, we are on the cusp of a very exciting race to become the next President of the United States.  Sorry, I'm not running this year but two other eager fellas are.  I try to steer clear of politics on this blog as that is not the purpose here, but did want to expand on a theme that I picked up recently.

Regardless of the outcome, what we will see play out over the next 5-ish months is a massive amount of money funneling into a variety of new forms of communication, outreach, and sharing.  Both campaigns want their messages out there and want to be able to immediately respond or attack based on the mud slinging of the day.  Elections are, after all, just really big marketing campaigns.  You are trying to sell a product (a candidate) to a market (US voters).

Keep an eye on the ones that are used most and most effectively.  This is a real-time market trial of every new new thing as "funding" for their use will not be a problem.

Here's a pretty interesting story from Newsweek that compares and contrasts the blogging efforts in both camps.  I am currently subscribed to both via my RSS reader and will agree that one is more structured and mechanical while the other is (recently) a bit more conversational.