Apologies again for the slow posting recently.  Life and work got in the way a bit…

As promised some time ago, here is the second post about building a listening and engagement framework.  In my previous post on the listening framework, I detailed out my approach and several of the tools and applications I use to get pretty good coverage.  But, listening is only part of the equation.  When and how you engage based on what you hear is more important but also more complex.  I place these activities into the "Four Zones of Engagement" which are primarily defined by how much time it takes you to act on what you have heard.

How do you stay in the Zones of Amazement & Affection?  Apply dedicated resources and make use of tools like TweetDeck, BackType, CoTweet, Gist, Twitter, & Google Reader. 

Want to languish in the Zone of Indifference?  Set up a few Google Alerts and you'll be sure to stay there.

Does the Zone of Disdain sound appealing?  If so, do nothing and watch your competitors and new entrants eat your lunch by engaging your customers and prospects in a direct and meaningful way.