Social Overload

I am definitely beginning to suffer from this. 

I'm not talking about being social with people (old school social networking), I'm talking about all the ways I can "be social" while staring at my computer or my mobile device including all the activity streams coming from multiple sources across multiple accounts flowing in many directions.

I maintain accounts both personally and for work across a variety of networks including Twitter, Facebook, and LinkedIn and use a variety of tools to try to keep up (Tweetdeck, Google Reader, Echofon, Twitterberry, and a few others) with what is being said to me, about me, about my company, about competitors, and about interesting things related to the previous.  This doesn't even include the effort required to share relevant and valuable content back into this swarm of status updates, likes, and shares.  I currently have 343 feeds coming into Google Reader spanning various keyword and content alerts plus blogs that span messaging, collaboration, venture capital, start ups, marketing, capital markets, personal finance, and various towns and cities that I like to keep an eye on.  Oh, and don't forget about news outlets like The Wall Street Journal and CSPAN (yes, I really do follow CSPAN on Twitter).

And I won't even begin to bore you with the email volume in four different work and personal accounts.

The challenge is to actually listen to what is being said versus just talking and, more importantly, hear the important things and be conversational.

It may seem like a shameless pitch (I work there) to mention the value Gist currently delivers to me to make sense out of this massive flow of information.  It gives me the ability to get an update on people who are important to me, companies I am interested in, and all of the associated content, status updates, and related news. I don't even need to worry about not being hip to the latest trendy micro-messaging, sharing, friending thingy because if it is available as a public feed, Gist will find it and associate it with the right person. 

More great stuff is on the roadmap to address my social overload and it can't come too soon.