I have been fortunate to get to know the guys at the Foundry Group over the past year as they led the Series A investment in Gist.  They are a good group and being a bit of a Boulder, CO fan boy myself, I have definitely enjoyed getting to know the team there.

This past November, I really enjoyed dining with Jason Mendelson of Foundry (and a few others) ahead of the Defrag conference in Denver.   

Jason recently did a presentation for the University of Colorado New Venture Challenge on "How to Build a Company" and I thought I would share it here (slides below).  Here is a link to the summary of it on the University of Colorado New Venture Challenge site and there is also a link to video of his presentation on the same site.

Lots of great stuff in here including this point that I definitely agree with:

"Marketing and advertising will not save you: Every marketing guy
knows that half of his budget is wasted; he just doesn’t know which
half.”