I have been working to summarize and consolidate the experiences I had building the user acquisition funnel at Gist with a specific focus on programs, tactics, and actual costs. My goal (not reached) was to drive the cost of acquisition down to $1 per user – something unheard of in traditional lead/demand generation circles and aggressive even in a web-application world.

The deck below is sort of a version one and not necessarily optimized for visual appeal so apologies for being a bit text heavy.  It is pretty meaty and I have shared it with a few folks in one-on-one sessions so wanted to share this version broadly.  Enjoy!