We have been using Timely in its early stages for a while at Gist and I can't say enough good things about Dan and Ethan and this product.

We continue to look for "marketing hacks" using new tools, techniques, and approaches to become super efficient in getting the word out and attracting the attention of new users.  What is great about Timely is that is a way to quickly grab and then post great content through a Twitter account without having to load in a specific time. 

There are lots of studies and opinions out there about the best time to post social updates and Timely is designed to do this for you.  Unlike Cotweet which we used early on, you don't have to manually schedule a tweet with a content input.  Just add the Chrome browser extension, read something worth sharing, and then auto-schedule it with Timely.

They then provide useful analytics like clicks, retweets, reach, etc.

I am a huge fan of new technologies and approaches and Dan and Ethan have made me a huge fan of Timely.  Definitely check it out for your social marketing needs.