I had a nice visit to Atlanta where I had the opportunity to make a presentation to the Enterprise 2.0 Society of the Technology Association of Georgia (TAG).  It was a great group and I am impressed with how TAG, Georgia Tech, and the ATDC continue to drive innovation.  The Centergy facility in downtown Atlanta is especially impressive.

The focus of my discussion was on using social media in the sales process and specific measurable results that can be realized from using these tools.  Slides below but my main points were:

1. IT “Personalization” is blurring the professional/personal divide
2. Social media efforts must move beyond listening to effective engagement to see the greatest benefit
3. Social media can drive revenue but sales is still a process
4. Inboxes proliferate and are becoming more social
5. Available information is overwhelming and effective filtering is essential