Facebook founder Mark Zuckerberg is creating a bit of buzz with his comments in a recent interview about privacy essentially saying that had he to do all over again users' information would be public not private. 

Am I concerned about it?  No. Why? Look, Facebook is free to use and that means you are getting all this great functionality, the ability to share, reconnect, publish, etc. at no monetary cost.  By your actions, your answers to "what Star Wars character am I most like", and the products/services/causes you support, you are being segmented, profiled, and analyzed.  That this is a surprise to many is too bad. 

I have a certain perspective on this jaded by many years working in the compliance and e-discovery sectors as well as time spent blogging and otherwise putting myself out there.  If you don't want to have to answer for it publicly, don't put it in an email.  Better yet, don't conduct any sensitive or potentially harmful (to you) discussion in any electronic media.  It is all discoverable and archived (generally) on a corporate server of some kind.  The web is no different and actually potentially worse because "Google never forgets."  Put something out there and it will get indexed and made searchable for the entire world for a long, long time.

If you want a truly private and secure way to connect to friends, share pictures, etc., be prepared to pay for it.  Yes, old school but you cannot avoid the "you have to give something to get something" reality of capitalism.  Pay for your privacy or choose not to pay and caveat emptor although you are not a buyer but a consumer of services.  I'm not sure it is any company's responsibility to protect us from ourselves.  Don't be an idiot and share personal information in what are public or semi-public forums.  This is not rocket science people.

Maybe all this transparency will elevate human behavior and make us all better people because we are actually sharing in a more public way than ever how we spend our time and what we are thinking.  Ok, maybe that is a stretch but something to think about…