A few months ago, I signed up to be an advisor through the Northwest Entrepreneur Network (NWEN) in a new program that serves as a matchmaker of sorts between entrepreneurs and those that have a bit of knowledge about a particular area of business.  This program is appealing because no one is trying to sell anything to anyone (at least not me) and it is an opportunity to strenghten what is already a strong start up culture here in Seattle…plus I get to meet some really smart people.

In the past couple of weeks I have had two separate meetings that were arranged through this program with entrepreneurs including one this afternoon.  I certainly have a lot of opinions and have had my fair share of start up experiences so I really enjoy having these meetings about go-to-market strategies and tactics.  The role of advisor is very different than consultant or operating executive so I am working on how to best engage to help frame the challenges and possible solutions without getting too involved in the operating details.

Both companies are really cool and I will share more about them as appropriate.  If you are interested in chatting about the go-to-market aspects of your business, drop me a line and I'd be happy to share my thoughts over coffee or a beer.