I received this in the mail yesterday and felt the need to share it.  Not because I have started my own institution of higher learning but because it really caught my eye.

Talk about a personalized and targeted direct mail piece from Alumni Originals.  Using my last name in the products shown.  Mass customization for sure.

And, no, I do not plan on buying one but if any of my loyal readers are interested, I'd be happy to get you something.