So I may have killed you with content on this multi-part post by now and I am sure there are some things I glossed over that need further detail and explanation.  Topics for another day…

Here's the final two entries below the full list linked to previous posts as appropriate:

1. Brokered introductions
2. Partner marketing
3. Direct outreach & appointment setting
4. Tele-prospecting/tele-surveys
5. Guaranteed lead generation programs
6. Sponsored email blasts
7. On-line advertising
8. Email newsletter nurture programs
9. Direct mail
10. Events
11. Market awareness – self generated
12. Market awareness – through a PR firm
13. Analysts
14. Print advertising

13. Analysts

• There are two types of analysts – the large firms (Gartner, Forrester, etc.) and all the rest.
• The large firms need to be approached and managed much like your prospects with a nurture program of their own – keep them updated on product releases, customer wins, etc and put regular briefings on the calendar.
  
• The others are small firms or individuals that cover your space. 
  
• Build these relationships, spend some dough on them to write a whitepaper or the like (that you can then use in a campaign per above), and collaborate with them on the challenges you face and ask for their perspective.  They are great sources of expertise and candid feedback. 
  
• These are the same ones that will take a reference call, provide a quote, or make an introduction without the hoops required at the larger firms.
• Analysts are not lead sources in and of themselves, but the large firms are often asked about vendor choices and your prospects will most certainly ask you for the latest analyst research on you.
  

14.  Print advertising

• This is last on my list because it: