Interesting tidbit via the Wall Street Journal about a recent Forrester Research survey of corporate blogs. 

Big surprise – those that regurgitate PR and press releases suck. 

Forrester found that most B2B blogs are “dull, drab, and don’t stimulate discussion.” Seventy percent stuck to business or technical topics, 74% rarely get comments, and 56% simply regurgitated press releases or other already-public news.

Most B2B bloggers publish irregularly, don’t stick to it for very long, and rarely inject personality into their posts. That’s a formula for failure.

Blogs are a vehicle for conversation and exchange not for a one way stream that adheres to core corporate messaging pillars.  Stick to themes but have an honest and personal discussion about the topic otherwise you will quickly be ruled irrelevant.  At least that’s my two cents.