I gave a lunch and learn-type presentation last week to my company about marketing. My goal was to communicate that there really is a method to the madness and that a simple framework can be applied to drive activities and results. I picked this framework up some time ago and have used it to varying degrees over the years making some tweaks along the way. It revolves around four key levers:
1. Market presence
2. Getting in front of decision makers
3. Product line coverage
4. Winning business
This is a bit self-deprecating in order to entertain my audience and hopefully it will stand on its own without my voice over.
Venture Vice 
My answer is NOTHING, ha! Actually that’s what most sales folks think anyway. You know my point of view that marketing is HEAVY on the PM side and light on the “collateral” side. Unless its engineered from the beginning to solve a real pain, no amount of fluff can help. Now a good salesman can sell something that does not solve any pain, but you can only sell it once! The tech industry has spent the better part of the last 2 decades selling futures and all marketing has really done is make the fluff. The hard part is doing the analysis, identifying the problems and building a great product that solves the problem (and many that you did not know existed).
LikeLike