This certainly applies to how I manage (reference my "spot it, got it" post) but is also one of the more interesting notes made in a small notebook during the launch of Idapta in late ’99 by one of our early investors.  This was recently re-discovered along with the PRD cover sheet I just posted on and is an interesting trip down memory lane.  I’m not real sure how I ended up with it or managed to keep it over the past ~9 years but there are some valuable (and blunt) points in these few short notes.  We were still a very new company (~6 mos old) and our messaging and value proposition were not strong.  We wanted to tell people "how" and not "why" and had prospects telling us our value (the last note on the page calls this out).