Shameless plug here for Hubspan, but Mark Hall over at Computerworld did a nice write up on us after we had the chance to speak.  I thought the article title of "self-service middleware" was really good and fits our on-demand software message nicely.   We’ve had a multi-tenant, on-demand approach from the beginning and our self-service efforts are focusing on allowing our customers to do things beyond data mapping to things like change management, e-commerce enablement, and business activity monitoring themselves.  Simple integration is sort of an oxymoron although there are certainly basic data mapping needs (and tools) out there.  Our technology  really shines when there are more advanced needs to synchronize, correlate, and choreograph information flows at the business process level.

Also, our eight B2B New Year’s resolutions have gotten a bit of coverage recently.