How to differentiate a commoditized product

I’ve referred to this a couple times over the last few days as an example of a clever way to use new media to promote more mundane products so thought I would do a post on it.  This is one of a series of videos by Blendtec designed to profile their blenders in a creative and entertaining way.  Now, I’m sure you thought a blender was a blender and that there was no real way to differentiate beyond price.  Well, here’s what one of these little babies can do to an iPhone:

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