This story was passed to me today and thought it post worthy.  Basically the friendly folks at Verizon are putting it on us (yes, I am a customer) to tell them NOT to share our call information with others.  This Customer Proprietary Network Information (CPNI) is marketing gold as they plan to share it with "affiliates, agents and parent companies (including Vodafone) and their subsidiaries."  Targeted ads based on your calling patterns anyone?

Carriers like Verizon are in constant competition to "suck less" than the alternatives and I have found them to be the best of the worst out there.  I’ll make my call and suggest you do the same.