Selling to the enterprise? Here’s what is on the mind of the CEO according to a recent survey from The Conference Board. You’ll notice IT doesn’t make the top 10 but some of the benefits certainly do (via CIO Insight):
1. Sustained and steady top-line growth 41.3%
2. Excellence in execution 39.6%
3. Consistent execution of strategy by top management 38.5%
4. Profit growth 29.9%
5. Customer loyalty/retention 25.6%
6. Finding qualified managerial talent 20.9%
7. Top management succession 20.1%
8. Corporate reputation 19.7%
9. Stimulating innovation/creativity/enabling entrepreneurship 19.2%
10. Speed, flexibility, adaptability to change 18.2%