Orchestria makes their bet on data loss prevention

Orchestria issued this press release yesterday about their "next generation" approach to the DLP market.  I’ll save the biting criticism for always charming former Gartner analyst Rich Mogull, but do see this as an interesting development.  Data loss prevention was about the only place Orchestria could go after making good inroads to the NASD 3010 surveillance market on Wall Street.  That said, DLP is an infantile market estimated to be $100MM or so this year with dozens of vendors buzzing around for a piece of the pie.  For those that don’t know, I am no longer in this market (details on my next gig coming) so am coming at this without competitive bias.  There is lots of activity in e-discovery, archiving, and security and today’s announcement by Orchestria shows where they are placing their bet. 

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