Another story about the perils of a misdirected email sent off by the CEO of a company.  This time Spirit Airlines and CEO Ben Baldanza are in the cross hairs.  Here’s the story from the Orlando Sentinel (via WallStreetFighter).

After getting the e-mail on his BlackBerry, Spirit CEO Ben Baldanza
accidentally hit "reply all" when responding to fellow executives and sent his
response back to the couple.

"Please respond, Pasquale, but we owe him nothing as far as I’m concerned,"
Baldanza wrote. "Let him tell the world how bad we are. He’s never flown us
before anyway and will be back when we save him a penny."

Ooops…

I’m not taking sides in this dispute as I think the couple’s demand for reimbursement of hotel, parking, and concert tickets in addition to airfare is a bit absurd.  Nonetheless, this episode illustrates the risk posed by quick email responses from a handheld without any type of safeguard in place. 

A simple confirm with sender rule designed to detect and confirm reply to all responses (especially those headed outside the company) could have avoided this.