Here’s a link to a panel discussion from the Software 2007 conference held in May in Santa Clara.  Good discussion by Neil Cameron of Unilever, Rob Carter of FedEx, Patricia Morrison of Motorola and Tony Scott of Disney.  I had the chance to chat with Tony Scott a year or so ago about messaging at Disney.  He is a very knowledgeable and very down to earth guy – something that really comes through in this clip.